Become The Confident Media Advocate Your Work And Mission Need
For mission-driven women leaders who want to learn strategies and processes top media spokespeople and PR agencies use to land solution-driven news coverage on their work and mission.
Did You Know, Just 26% Of Sources Quoted In Global News Coverage Are Women?
Learn what's holding women back and navigate the media ecosystem with confidence, nail media interviews, and create collective media momentum for positive change—in whatever sector or area you're focused.
MY CLIENTS HAVE FEATURED IN
MOST PEOPLE DON'T KNOW
You Can Harness The Media As A Tool For Positive Change
Learn proven methods and processes top media advocates use to:
- Maintain public and decision-makers' attention on your work and mission.
- Advocate for real solutions to social and environmental challenges.
- Attract funders, supporters and collaborators to your work and network.
- Navigate the media ecosystem and forge media relationships.
- Nails interviews and attract media opportunities.
With The Right Roadmap, Anyone Can Learn
Through the Get Media Ready for Good online course, you’ll learn how to navigate the media ecosystem with confidence and clarity in ways that support your work and mission.
SHOW ME HOWNICE TO MEET YOU
Hi, I'm Eddie Staltari
I've generated thousands of pieces of solutions-focused news coverage for purpose-driven clients working across Australia, the Pacific, North America and Europe.
With over 15 years of PR and media advocacy experience (including as the Strategic PR Director of an award-winning social change agency), I combine big agency coverage tactics with advocacy strategies to help students drive support for positive change.
I'll guide you to step into the media spotlight with confidence and harness the news media as a tool to drive action for positive change.
Eddie's training is really easy to follow and has already helped me share my story on radio and online. Honestly, I couldn't recommend her and this program more highly."
- Sherelee, Anti-Violence Advocate
I had no idea where to start. The course took the confusion away and showed me the exact steps to take. I'm so glad I decided to take the leap. So worth it. Thanks Eddie!"
- Christina, Social Enterprise Founder
I've already sent my first story pitches and featured in an online article and podcast episode thanks to this course. And I keep coming back to the lessons when I need a refresher on what to expect."
- Malea, Family Law Attorney
In Just Weeks, Learn To…
- Set your own media advocacy strategy in support of your work and mission.
- Forge relationships with journalist and networks with fellow advocates.
- Pitch news stories that promote evidence-based solutions and action.
- Spot your media moments and influence the news cycle.
- Avoid common mistakes journalists hate.
The right media moves make all the difference.
We’ll cover it all in Get Media-Ready for Good.
INTRODUCING
GET MEDIA-READY FOR GOOD
Break Down Barriers Holding You Back
Get Media-Ready for Good is a hybrid media advocacy and public relations '101' course custom-made for women leaders driving positive change.
The online course acknowledges the barriers to media advocacy women women face and addresses the individual roadblocks holding you back.
Boosting knowledge, confidence and clarity, the course equips changemakers to stay on message, reach more people, and drive positive action through media reporting.
About You...
You're a purpose-driven female leader—a CEO, founder, academic, expert, community leader, practitioner, aspiring politician, advocate or activist—working towards your mission.
You’re deeply committed to your work, but it's not consistently visible to the public and decision-makers—so it becomes easier to ignore. You know media attention could help, but you don't have the budget to hire an expert and you're unsure where to start.
You need a proven roadmap, practical tools and processes, and the confidence to step into the media spotlight. And you want guidance to attract media attention for 'good'.
JOIN THE WAITLISTThe GET MEDIA-READY FOR GOOD Course Outline
MODULE 1
Set Your Strategy
First, clarify how media visibility can actually help you achieve your goals, and what's getting in the way.
- Learn specific ways media advocacy can help you
- Address gendered barriers holding you back
- Define your target audiences
- Set realistic, purpose-driven media goals
You’ll establish the mindset and strategic foundations to guide everything you do next—setting you up for long-term strategic media success.
MODULE 2
Understand The Media Ecosystem
The best media advocates understand how the media landscape works and where you come in as a 'good source'.
- Learn how the media operates today
- Identify outlets that reach your audiences
- Understand what the media needs—and when
You'll understand how to pitch smarter, target media outlets strategically, and become a credible, reliable source journalists want to collaborate with.
MODULE 3
Find And Frame Your News
Journalists and editors rely on clear, newsworthy story tips and insights from credible sources to do their jobs.
- Uncover media stories hiding in your work
- Shape news-making headlines
- Strengthen your advocacy with data
- Apply ethical storytelling principles
You'll adopt a do-no-harm approach to storytelling and keep evidence-based solutions on the news agenda, year-round.
MODULE 4
Grow Your Network
Your ability to influence news relies on trusted relationships with the media and fellow advocates—forged before you pitch your first story or provide comment.
- Build relationships with the media
- Forge your media network of advocates
- Plan collaborative media stories with your allies
You’ll make a clear plan to grow your media network so you can build collective media momentum for change.
MODULE 5
Write For And Pitch To The Media
Packaging your story in formats media contacts expect helps you stand out as a credible source in an overflowing email inbox of potential voices.
- Adopt writing formats journalists and producers expect from you
- Write your own media releases
- Develop and pitch your story ideas
You'll time your outreach strategically and learn to follow up in ways that provide value—while avoiding common mistakes that get you ignored.
MODULE 6
Navigate Media Interviews
Navigate media responses and interviews with speed, clarity and confidence by knowing exactly what to expect—and what's expected of you.
- Manage media responses and inbound requests
- Develop values-aligned key messages and quotes
- Nail media interviews to drive positive action.
You'll learn best practices that position you as a trusted, credible media source journalists want to work with.
MODULE 7
Amplify Your Impact
Once your story hits the media, you have a powerful opportunity to shape conversations and connect with new audiences. Learn to use that moment wisely and stay safe while doing it.
- Advocate more widely through a social media page
- Prepare for potential trolling or online harassment
- Form habits that sustain your long-term advocacy
You’ll emerge with a sustainable media practice that evolves with you, your work and your mission.
ALL THE BELLS AND WHISTLES
Everything You Get When You Sign Up
- 6 hours of video tutorials with real examples and step-by-step instructions to land media coverage.
- Activity sheets to consolidate and apply course learning to your own work and context.
- Templates to help you manage media contacts and write press releases and media pitches.
- Library of real examples of media releases, media pitches, and journalist introductions.
- Range of methods to find real media contacts and respond to live journalist requests.
WAITLIST NOW OPEN
GET MEDIA-READY FOR GOOD
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Join The Waitlist
You’ll be alerted when the course is live and receive special pre-sale discounts and information to make sure the course is right for you—but you're under zero obligation to enrol.
Frequently Asked Questions
Determine whether the course is right for you by reading responses to the most frequently asked student questions below.