Yes. To succeed as a student of this course, each woman will already be exercising leadership (in a formal role or volunteer capacity) in their own context and supporting positive social impact in an organised way.

Students are most often non-profit CEOs, academics, advocates, practitioners, founders, policy experts, community leaders, politicians and activists with expertise (credibility) in their focus area.

If you support a founder/CEO of an initiative that hasn't launched yet, they can follow the course guidance to help them attract media attention to their launch. 

Students don’t need a PR background or expensive tools to start.

They need:

• a clear area of expertise or mission they are working towards, and demonstrable leadership in that area (credibility)
• clarity around who they hope to reach through media reporting (target audiences)
• access to internet, phone, and email
• English language fluency
• a willingness to engage with journalists and public conversations
• a willingness to extend their advocacy to a social media page (E.g. LinkedIn).

The course will guide students step-by-step to apply their resources to their media advocacy.

No. They will be guided step-by-step through a proven method that has helped complete beginners secure coverage in major news outlets.

If the women you support can talk passionately about their work or issue and use evidence to back up their claims, they can learn to become powerful media advocates.

Most media training focuses on how to behave in interviews once journalists call you.

Get Media-Ready for Good boosts students' media literacy and teaches the exact steps to generate media opportunities in the first place.

It's the only practical short course designed specifically for women driving positive social and systems change and addresses the barriers to media advocacy women face.

The program uniquely combines big-agency PR tactics with ethical advocacy strategies to help leaders spark action-driven media coverage themselves using resources and networks they already have.

The online course is self-paced and designed to be completed in 7 weeks—dedicating around 2 hours per week—or faster for students working more intensively.

At a minimum, students need 9 hours to complete the course videos. Students can expect to spend an additional 5-10 hours completing course activities to apply learning to their own work and context.

After completing the course, students will know exactly how to engage with the media to generate action-driven news coverage—rather than waiting for media opportunities to come to them.

They will also have all the tools (including templates) and processes (including how to find journalist contact details and develop your own key messages) to start pitching themselves and their work right away.

Many students will find that their advocacy not only leads to media coverage, but also new partnerships, funding opportunities, speaking invitations and collaborations—as their work becomes more widely recognised.

No. Media coverage can never be guaranteed (that’s the nature of media)—even by the biggest and best PR agencies! 

The course aims to put future media advocates in the best possible position to attract and land their own media coverage on their work and mission.

Absolutely. Get in touch ([email protected]) so we can chat more.

No. When you sign up to a group package (or as an individual), you will provide email addresses for the students who will each be granted a non-transferable license.

Because sharing of login credentials is prohibited, IP addresses are monitored for suspected breaches of this policy.

Your group account will be suspended (and students will lose access to all lessons and activities) if you breach this policy.  

While many participants do become stronger communicators at work—and some choose to represent their organisation externally—the course is not positioned as formal corporate spokesperson training or media crisis training for staff acting on behalf of an employer.

Instead, it is best suited to organisations that want to invest in women’s leadership growth, visibility, confidence, and influence more broadly.

If your organisation specifically needs official spokesperson preparation, executive media training, or issue/crisis response coaching, get in touch to discuss bespoke training options ([email protected]).