Yes. To succeed as a student of this course, you will already be exercising leadership (in a formal role or volunteer capacity) in your own context and supporting positive social impact in an organised way.

You are a non-profit CEO, an academic, an advocate, a practitioner, a founder, a policy expert, a community leader, a politician or an activist with expertise (credibility) in your focus area.

If you're a founder/CEO of an initiative that hasn't launched yet, you can use the course guidance to help you attract media attention to your launch. 

No. You’ll be guided step-by-step through a proven method that has helped complete beginners secure coverage in major outlets.

If you can talk passionately about your work or issue and use evidence to back up your claims, you can learn to be a powerful media advocate.

You don’t need a PR background or expensive tools to start.

You need:

• a clear area of expertise or mission you are working towards, and demonstrable leadership in that area (credibility)
• clarity around who you hope to reach through media reporting (target audiences)
• access to internet, phone, and email
• English language fluency
• a willingness to engage with journalists and public conversations
• a willingness to extend your advocacy to a social media page (E.g. LinkedIn).

The course will guide you step-by-step to apply your resources to your media advocacy.

Yes. I offer group learning packages designed for organisations investing in multiple women leaders at once.

These are intended for organisations developing women as advocates in their own right, rather than as corporate spokespeople. 

You'll save money by purchasing multiple course licences for teams and cohorts.

Let me know how many women you are looking to support and I'll get back to you with a package that's right for you. Email: [email protected]

Often, what feels “niche” to you is exactly the kind of story journalists are looking for.

A better question to ask may be: “How easy or hard will it be to reach my target audiences through media reporting?”

If your mission relies on increasing public understanding of problems, solutions, and actions to support them (E.g. a public health professional promoting early detection of thyroid disease among women aged 25-55), then media advocacy will most likely be beneficial.

However, if you want to target a highly specific group that may be hard to reach through the media (E.g. Managers of a specific hospital, rather than healthcare workers generally), other more direct methods of engagement are likely more suitable.

Most media training focuses on how to behave in interviews once journalists call you.

Get Media-Ready for Good boosts your media literacy and teaches you the exact steps to generate media opportunities in the first place.

It's the only practical short course designed specifically for women driving positive change and addresses the barriers we face to media advocacy.

The program uniquely combines big-agency PR tactics with ethical advocacy strategies to help leaders spark action-driven media coverage themselves using resources and networks they already have.

The online course is self-paced and designed to be completed in 7 weeks—dedicating around 2 hours per week—or faster for students working more intensively.

At a minimum, you'll need 9 hours to complete the course videos. Expect to spend an additional 5-10 hours completing course activities to apply learning to your own work and context.

After completing the course, you’ll know exactly how to engage with the media to generate action-driven news coverage—rather than waiting for media opportunities to come to you.

You’ll also have all the tools (including templates) and processes (including how to find journalist contact details and develop your own key messages) to start pitching yourself and your work right away.

Many students find that their advocacy not only leads to media coverage, but also new partnerships, funding opportunities, speaking invitations and collaborations—as their work becomes more widely recognised.

No. Media coverage can never be guaranteed (that’s the nature of working with the media)—even by the biggest and best PR agencies.

The course aims to put future media advocates in the best possible position to attract and land their own media coverage on their work and mission.

No. All purchases of the Get Media-Ready for Good course are to be viewed by the purchaser and cannot be shared with others.

Because sharing of login credentials is prohibited, your IP address is monitored for suspected breaches of this policy.

Your account will be suspended (and you'll lose access to all lessons and activities) if you breach this policy.  

While many students are CEOs and Founders who use course learnings to help them act as spokespeople and advocates for their own organisations, the course is not positioned as formal corporate spokesperson training or media crisis training for staff acting on behalf of an employer.

For tailored media advocacy and PR training for your organisation and its spokespeople, get in touch with Eddie for a specialised quote: [email protected]

Absolutely. First, complete the 'Am I Ready to Become a Media Advocate?' readiness check to determine whether the course is right for you.

Then, if you are ready to build your skills but you're still unsure, get in touch ([email protected]) so we can talk through what's holding you back.